"It's the thinnest smartphone ever. Stainless steel, glass on the front and back. Extraordinary build quality. I don't think there's another consumer product like this. So this is our all new design for the iPhone 4. And that's the first one."
"It's never been done before." Uh, we called this!
"This doesn't look like Apple... what are these lines? They are part of the primary structural elements of the phone... this is part of brilliant engineering. It uses the band as part of the antenna. Because of that we've been able to make the batter bigger and because the A4 is so good, we've improved the battery life.